About Us...
Hoi and greetings from the Netherlands!

We are Chels and Dave, the creatives behind Slash or Dye.
"Who the hell are you and what is Slash or Dye?" These are two frequently asked questions so let's get to the point and answer.
We are partners in life, love, and friendship. Our story began in 1994 when we met as teenagers and started dating after a legendary keg party. We knew after spending a short amount of time together, that we’d be in each others lives for a very long time. And 30 years later here we are in Groningen!
As we talked about what life had to offer, we both wanted more than just the average everyday life. So we packed our bags, said goodbye to our loved ones in Salt Lake City, and landed in SoCal to pursuit more opportunities. Through determination and not taking "No" for an answer, Chels navigated a rewarding career in the clothing industry that's still going strong after more than 20 years. As for Dave, well he leveraged his amazing networking talents through a variety of career choices and developed skills in video editing, event planning and social media engagement.
Accomplishing many of our goals and living in different regions of America we continued to ask each other “What’s next?”. The answer was Europe. Living abroad has always been a dream of ours and we fell in love with Holland during a family vacation in 2016.
Our research into multiple countries ultimately led us back to the Netherlands and we utilized the Dutch American Friendship Treaty. The DAFT treaty allowed us to move to the Netherlands to start a small business. After a year of planning, we sold all of our belongings and quit our jobs to once again say goodbye to our loved ones in the pursuit of more. How daft of us!!
On May 27, 2023, Slash or Dye was born in Groningen, Netherlands. Our small business was developed through the joy that comes from creating with your hands, something you're proud of, something completely unique and one-of-a-kind. And we want to bring this joy to others with our clothing and accessories creations that are handmade or decorated by us.
Through this process we want to bring awareness to the life cycle of clothing and the sad fact that many items are disposed of before their time. To help prevent perfectly good clothing from ending up in the trash, when creating at Slash or Dye, we do our best to use thrifted, secondhand, and vintage clothing and textiles.
We know there is an incredible amount for us to learn and how to efficiently operate and grow a business in the Netherlands. We hope you’ll join us for this crazy and unpredictable ride of our lives.
And finally, if you are still reading this, a huge shout out to the wonderful nation of the Netherlands and the people we've encountered in Groningen. Your welcoming and encouraging demeanor is amazing. We're very fortunate to have you in our corner.
Don’t forget, if you like us, love us. And if you love us, share us.
Have a Slash or Dye day,
Chels & Dave